Of course it helps if you have capital behind you to get your consulting business going but you don’t necessarily need a large amount. Aside from the funds you need to see you through the first few months until you begin receiving payments from clients, the most important assets that will help you get going are your time and commitment to succeed.
The days of spending large sums of money on advertising have gone. That was last century’s way of building business. These days, the focus is on building contacts, creating a reputation by helping people and solving their problems. All of this can be done at very low cost.
One of the biggest mistakes that new consultants make is to focus too much on being the expert and not enough on marketing themselves. You can be the most knowledgeable person in your field, but without marketing yourself, you are unlikely to win a consistent pipeline of clients that are ready to pay you for your consulting services.
Below is a list of key points that you should keep in mind each and every day. All of these simple statements can be put into practice with little or no money, yet together they can help you build a successful consulting business.
Select a niche and remain focused
Commit to yourself to being the undisputed expert in your niche
Agree with yourself that you are in this business for the long-haul
Be sure you have guts, determination and the ability to succeed
Move away from negative people
Listen and learn from those successful consultants who have trod before you
Preserve your time and money
Help people and give away an abundance of free advice
Accept help from smart people when they offer it
Never forget that you will need to consistently market yourself
Do not make the mistake of selling. Instead, help people solve their problems
Out of all the above, you might still be asking the question; “are you sure I don’t need a large budget to market my consulting business?” I can fully appreciate that concern, especially when there is so much advertising in newspapers, magazines and TV these days.
I can assure you that plenty of very successful consultants all over the world have attained their success without a large advertising budget. In fact some of the principles of advertising are so simple, they are overlooked by most.